UNDER THE SUPERVISION OF
Charlie Rivas
UNDER THE SUPERVISION OF
Charlie Rivas
Bredin
Bredin
From Vague Positioning to a Repeatable Enterprise GTM Engine
From Vague Positioning to a Repeatable Enterprise GTM Engine
DURATION
10 months
DURATION
10 months
CLIENT
Bredin - A Specialized SMB Research Firm
CLIENT
Bredin - A Specialized SMB Research Firm
SOLUTION
Fractional GTM Partner
SOLUTION
Fractional GTM Partner
DATE
October 2024 – August 2025
DATE
October 2024 – August 2025
BRIEF
A specialized SMB research firm that moved from vague positioning and inconsistent outbound to a clear enterprise GTM engine, generating repeatable pipeline with Fortune-scale buyers.
BRIEF
A specialized SMB research firm that moved from vague positioning and inconsistent outbound to a clear enterprise GTM engine, generating repeatable pipeline with Fortune-scale buyers.
OUTCOME
Rebuilt Bredin’s GTM engine from the ground up, clarified its enterprise positioning, and generated over $600K in enterprise pipeline through a modernized, repeatable GTM system.
OUTCOME
Rebuilt Bredin’s GTM engine from the ground up, clarified its enterprise positioning, and generated over $600K in enterprise pipeline through a modernized, repeatable GTM system.
EXECUTIVE SUMMARy
EXECUTIVE SUMMARy
Bredin is a specialized SMB research and insights firm trusted by enterprise marketers. Prior to this engagement, the firm had deep domain expertise but lacked a modern go-to-market system to consistently translate that expertise into enterprise demand.
Service descriptions were fragmented, positioning varied by channel, and outbound efforts were largely ad hoc. Despite strong underlying value, Bredin struggled to clearly communicate why it was different in a crowded research landscape.
Over several months, GTM Nexus partnered closely with Bredin’s leadership to rebuild its GTM foundation. The work focused on clarifying positioning, designing a repeatable outbound system, and aligning messaging, sales assets, and workflows around how enterprise buyers actually evaluate SMB insights vendors. The result was a defensible GTM engine capable of generating enterprise pipeline consistently, not episodically.
Bredin is a specialized SMB research and insights firm trusted by enterprise marketers. Prior to this engagement, the firm had deep domain expertise but lacked a modern go-to-market system to consistently translate that expertise into enterprise demand.
Service descriptions were fragmented, positioning varied by channel, and outbound efforts were largely ad hoc. Despite strong underlying value, Bredin struggled to clearly communicate why it was different in a crowded research landscape.
Over several months, GTM Nexus partnered closely with Bredin’s leadership to rebuild its GTM foundation. The work focused on clarifying positioning, designing a repeatable outbound system, and aligning messaging, sales assets, and workflows around how enterprise buyers actually evaluate SMB insights vendors. The result was a defensible GTM engine capable of generating enterprise pipeline consistently, not episodically.
Highlights & Key Contributions
Highlights & Key Contributions
Rebuilt GTM Engine:
Designed and implemented a modern outbound system with clear segmentation, persona-specific messaging, and consistent execution rhythms. This replaced one-off outreach with a repeatable motion tied directly to ICP and buyer signal.
Clarified and Elevated Positioning:
Reframed Bredin’s offerings around its core differentiation: statistically rigorous, segment-level SMB insights. MarketPulse was repositioned as a defensible tracking study rather than a generic research product, and this positioning was carried consistently across outbound, webinars, newsletters, and the website.
Established a Defensible Narrative Moat
Strengthened Bredin’s long-standing SMB specialization by reinforcing it as a strategic advantage, not a legacy attribute. This included shaping new narrative angles around SMB decision-making, segmentation rigor, and emerging themes such as SMB AI adoption.
Enabled an Enterprise-Ready Sales Motion
Standardized Salesforce CRM data, improved sales hygiene, and created proposal and pitch assets that aligned research capabilities with enterprise buying criteria. This allowed sales conversations to move faster and with greater confidence.
Rebuilt GTM Engine:
Designed and implemented a modern outbound system with clear segmentation, persona-specific messaging, and consistent execution rhythms. This replaced one-off outreach with a repeatable motion tied directly to ICP and buyer signal.
Clarified and Elevated Positioning:
Reframed Bredin’s offerings around its core differentiation: statistically rigorous, segment-level SMB insights. MarketPulse was repositioned as a defensible tracking study rather than a generic research product, and this positioning was carried consistently across outbound, webinars, newsletters, and the website.
Established a Defensible Narrative Moat
Strengthened Bredin’s long-standing SMB specialization by reinforcing it as a strategic advantage, not a legacy attribute. This included shaping new narrative angles around SMB decision-making, segmentation rigor, and emerging themes such as SMB AI adoption.
Enabled an Enterprise-Ready Sales Motion
Standardized Salesforce CRM data, improved sales hygiene, and created proposal and pitch assets that aligned research capabilities with enterprise buying criteria. This allowed sales conversations to move faster and with greater confidence.