How Bredin transformed 30+ years of SMB research expertise into a clear enterprise narrative, a modern outbound motion, and a repeatable pipeline engine.
CLIENT
Bredin — A Specialized SMB Research Firm
CATEGORY
SMB RESEARCH · MARKET INTELLIGENCE
ENGAGEMENT
Embedded GTM Partner
DATES
October 2024 – August 2025
Bredin had longstanding credibility with more than 30 years advising enterprise marketing teams on how small businesses buy and adopt technology. But that credibility wasn't being properly communicated. Positioning was inconsistent across the website, outbound, and marketing materials. Messaging described services rather than solving buyer problems. And there was no repeatable outbound motion. New business relied almost entirely on referrals and inbound, with no structured way to generate enterprise conversations on demand.
THE BREAKTHROUGH
BREDIN'S SMB EXPERTISE → APPLIED TO CAMPAIGN STRATEGY & PRODUCT LAUNCHES → CLEAR POSITIONING → REPEATABLE PIPELINE
01 — EXECUTION
The engagement focused on four connected workstreams:
Positioning & narrative
Rebuilt Bredin’s core positioning and messaging, reframing 30+ years of SMB research as a strategic advantage for enterprise marketing teams, not just another research service.
Outbound engine
Built a modern outbound system using Apollo, Instantly, and Clay, with persona-based segmentation and messaging tailored by industry, buyer role, and use case.
Messaging alignment
Unified positioning across the website, outbound campaigns, webinars, and enterprise sales conversations, replacing a fragmented multi-service presentation with a clear, single narrative.
Sales enablement
Cleaned and restructured 15,000+ Salesforce records, and built proposal templates and a research mock-up generator to move discovery conversations into concrete proposals faster.
PIPELINE
$600K+ enterprise pipeline generated
POSITIONING
Fragmented offerings replaced with a clear 3-solution architecture
GTM SYSTEM
Repeatable outbound engine built from the ground up
I help early-stage B2B founders identify where urgency exists, build the initial GTM system, and turn live buyer response into a repeatable direction.