GROUP 01 · BUILDING THE FIRST MOTION
You’re building the motion for the first time.
01
Technical Founder, No GTM Playbook
You can build the product, but you’ve never had to define the market, find the buyer, or start the first conversations.
02
Tried Outbound, Got No Response
A campaign went out and little came back. You can’t tell if it was the audience, the message, or the execution.
03
Hired Someone, Learned Nothing
A past hire or agency didn’t work out, and left no diagnosis behind, just wasted months and no clearer path forward.
04
Leads Dried Up, Never Built Outbound
Referrals and inbound used to be enough. Now they’ve slowed, with no outbound system to fall back on.
GROUP 02 · PRESSURE-TESTING THE NEXT MOVE
You need judgment before the next move.
05
Choosing Which Market to Target First
You’re deciding which segment or geography to prioritize, and want evidence before narrowing around it.
06
Pressure-Testing Pricing or Packaging
You’re close to putting an offer in market and want to know it will hold up in real buyer conversations.
07
Evaluating a Partnership, Hire, or Pivot
A second, experienced read before a consequential call, someone who can name the assumptions and risks the internal team might be missing.
08
Pressure-Testing Positioning and Market Timing
You’re deciding when to become more visible, how to describe what you’ve built, or whether the current story is creating the right impression.
Let's Map Your GTM Plan
Let's Map Your GTM Plan
Let's Map Your GTM Plan
BUILD TRACK
2
Design & Launch
We build the outbound infrastructure, design messaging across channels, and get real sends out fast. We track what lands, what doesn't, and adjust in real time.
Messaging + campaign assets
Outbound stack setup
Live outreach + response tracking
3
Iterate & Transfer
Once traction hits, we double down on what's working and cut what isn't. You leave with a GTM playbook and tooling setup you can run with or hand to your first hire.
Live signal review and iteration
GTM playbook and workflows
Handoff or continued execution
ADVISE TRACK
2
Pressure-Test
We examine the assumptions, evidence, and risks behind an important GTM question before you commit more time, money, or credibility.
Assumptions + risks
Options + tradeoffs
Recommendation + next step
3
Advise & Navigate
Some engagements end with a clear recommendation. Others continue as ongoing advisory as new questions, evidence, and decisions emerge.
Ongoing strategic input
Decision support
Reviews as the motion evolves
GTM ENGAGEMENTS
Advisory
From $125/hour
or monthly from $2,000
WHAT IT IS
Experienced GTM judgment and decision support, with targeted hands-on help where it moves the work forward.
HOW IT WORKS
Working sessions, campaign and messaging review, team or contractor guidance, and hands-on support where useful.
BEST FOR
FFounders who need a sharper read on GTM decisions, from early market questions to work already in motion.
Focused GTM Sprint
Typically 5 weeks
fixed fee from $3,000
WHAT IT IS
We test a focused use case across promising audiences and messages to find where real buyer signal appears.
HOW IT WORKS
One primary outbound channel, typically LinkedIn. We launch the test, manage follow-up, and refine targeting and messaging based on buyer response..
BEST FOR
Founders who need answers before committing more time, money, or hires.
Test my GTM Direction
GTM Build
from $5,000/month
initial 2-month engagement
WHAT IT IS
A multi-channel outbound system built, operated, tested, and documented across the channels most relevant to your ICP and business.
HOW IT WORKS
We establish the targeting and infrastructure, run and refine the motion using live buyer response, and build the operating system behind it.
BEST FOR
Founders who need someone to find the strongest market signal and build the outbound motion around it.
Continued advisory, managed execution, and embedded support are available selectively after the initial engagement.
Crystal DBA
A seed-stage DevTools startup that went from founder-led chaos to a repeatable GTM motion, developer adoption, and acquisition by a leading cloud infrastructure company.
Sensified.io
A cold-chain monitoring startup that rebuilt GTM from zero, identified a defensible lab wedge, and replaced a failed sales motion with a pilot-first GTM system.
