BUILD
You need a motion built
You need to get into the market, create real buyer conversations, and find a direction worth building around.
01
Technical founder, no GTM playbook
You can build the product, but need help defining the market, finding the buyer, and starting the first conversations.
02
Tried outbound, got no response
A campaign went out and little came back. You cannot tell whether the issue is the audience, message, channel, or execution.
03
Hired someone, learned nothing
A past hire or agency did not work out and left no diagnosis behind, only lost time and no clearer direction.
04
Early traction, no repeatable motion
A few opportunities have appeared, but you still cannot explain why they happened or reproduce them consistently.
ADVISE
You need a sharper read
You are close to an important GTM decision and want experienced judgment before committing more time, money, or credibility.
05
Choosing which market to target first
You are deciding which segment or geography to prioritize and want evidence before narrowing around it.
06
Pressure-testing positioning & timing
You are close to putting an offer into the market and want to know whether it will hold up in buyer conversations.
07
Evaluating a partnership, hire, or pivot
A consequential decision is on the table, and you need someone who can identify the assumptions and risks your internal team may be missing.
08
Stealth-stage GTM questions
You are not ready to launch broadly, but need a sharper view on positioning, market entry, early outreach, or what should happen before launch.
Let's Map Your GTM Plan
Let's Map Your GTM Plan
Let's Map Your GTM Plan
BUILD TRACK
ADVISE TRACK
GTM ENGAGEMENTS
Advisory
From $125/hour
or monthly from $2,000
WHAT IT IS
Experienced GTM judgment and decision support, with targeted hands-on help where it moves the work forward.
HOW IT WORKS
Working sessions, campaign and messaging review, team or contractor guidance, and hands-on support where useful.
BEST FOR
Founders who need a sharper read on GTM decisions, from early market questions to work already in motion.
Focused GTM Sprint
Typically 5 weeks
fixed fee from $3,000
WHAT IT IS
We test a focused use case across promising audiences and messages to find where real buyer signal appears.
HOW IT WORKS
One primary outbound channel, typically LinkedIn. We launch the test, manage follow-up, and refine targeting and messaging based on buyer response..
BEST FOR
Founders who need answers before committing more time, money, or hires.
Test my GTM Direction
GTM Build
from $5,000/month
initial 2-month engagement
WHAT IT IS
A multi-channel outbound system built, operated, tested, and documented across the channels most relevant to your ICP and business.
HOW IT WORKS
We establish the targeting and infrastructure, run and refine the motion using live buyer response, and build the operating system behind it.
BEST FOR
Founders who need someone to find the strongest market signal and build the outbound motion around it.
Continued advisory, managed execution, and embedded support are available selectively after the initial engagement.
CrystalDBA
DEVTOOLS · POSTGRESQL · DEVELOPER INFRASTRUCTURE
2 DESIGN PARTNERS · ACQUIRED BY TEMPORAL
CrystalDBA
A seed-stage DevTools startup that replaced founder-dependent outreach with signal-based targeting, landing enterprise design partners and acquisition by Temporal.
sensified.io
COLD CHAIN · IOT · LIFE SCIENCES
3 VERTICALS VALIDATED · LAB MARKET CONFIRMED
Sensified.io
A cold-chain monitoring startup that replaced a failed sales hire with structured vertical testing, validating labs — DTC, clinical trial, and functional — as a confirmed entry market.
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